活动管理和活动营销：伯恩茅斯大学的研究生

伯恩茅斯大学的研究生课程有可以读年，6个月，或年（带30周实习），或年兼职。关于活动方面的研究生课程有两个：活动管理（EventManagement）、活动营销（EventMarketing）。对专业的目的目标以及就业去向就不做介绍了，主要看一下这两个专业开设了哪些课程。

MScEventsManagement活动管理

CoursedetailsIfyouwanttostudypart-time,ullbeexpectedtostudyaminimumofthreeunitsperyear,etimetableforwhenunitstakeplacevarieseachyear,ullstudyalongsidefull-timeandpart-timestudents.

Coreunits活动原理实践EventsPrinciplesPractice:isunitaskswhyeventsareorganisedandhowwemeasuretheirimpacts,andwillhelpyoutoidentifythepositionofeventsasamajorpartofexperientialmarketing.

商业战略财务BusinessStrategyFinance:Thefoundationsofstrategicanalysisandchoicesthattieintoanorganisation’isincludesPrivate,ullstudythecorporatefinancesourcesoforganisations,iswillhelpyouunderstandthedynamicsofthetourism,hospitalityandleisuresectors.

研究方法ResearchMethods:Youlllearnhowtocollect,analyse,uwillbeabletounderstandthenatureofresearch,anditsassociatedethicswhichwillprovideessentialunderpinningforyourresearchproject.

活动管理EventsManagement:Coveringthekeyareasofeventplanning,ulllookatelementsofplanning,designing,implementingandevaluatingavarietyofeventsaspartofasinglefestivalprogramme.

活动项目管理ProjectManagementforEvents:Sinceeventsareincreasinginscaleand